AGRI-QUEST report documentary 2016-2019
The Applied Research Fund project “Strengthening Agribusiness Ethics, Quality standards and ICT Usage in Uganda’s Value Chains (AGRI-QUEST)” has published a documentary which shows the progress of the project implementation.
The AGRI-QUEST reserach team has published a project implementation documentary, which shows the research progress registered after implementing over 85% of the Applied Research Fund (ARF) project. AGRI-QUEST is a three years project (January 2016 – January 2019) and is now in its last phase, “dissemination, monitoring and sustainability exploration”. The documentary shows how the research idea was conceived, packaged and also how the problem was defined in order to be addressed.
Additionally, the documentary shows how the research team methodologically interacted and engaged the various agribusiness players in Uganda’s value chains of Rice, Cassava, Oil Seed, Dairy and Potato with a central objective of answering the research question “How can we have a better business climate that fosters a gradual but positive change in attitude and behavior of agribusiness players?”.
The documentary is presented in a format similar to a normal written research project report. However, the uniqueness in the video, is its applied nature of how findings were presented.
The documentary is available on YouTube (see below). Furthermore, it is accessible through a WhatsApp link, since most people (decision makers) and to some extent the value chain players the project is targeting, have access to YouTube on their mobile phones.
This Video is spot on. Indeed the issues being addressed by these gallant researchers are pertinent to a developing country like Uganda. Anecdotal evidence had hither too suggested that the major cause of the difference between the developed world and the developing world lies in the differences in mindset. This video appears to vindicate that thinking. Ugandans must change their mindset to improve on their agri-business acumen especially with regard to ethics in this area.
It is informative to find that ethical farming and produce handling methods need to be inculcated among farmers in Uganda to upscale themselves towards agri-business.
This video needs to be well-leafed in the minds of Ugandans since agriculture is Uganda’s main stay.
Thank you the authors.
The project has been so beneficial to Ugandans. I want to urge Dr. Katamba and team to keep lobbying for such projects as they improve livelihoods of Ugandans. Keep it up Dr. Katamba and thank you for the sponsors of the project.