mAgri Design Toolkit: user-centered design for mobile agriculture
This toolkit (PDF) of GSMA, a global association for the mobile telecoms industry, provides operational guidance on the product development process to better connect services offered by mobile network operates to the needs of the farmers and other key actors. Often, programs launched by mobile network operates to support the usage of mobile phones and information sharing in developing regions for better agricultural practices have suffered from low user adoption, despite coming from leading mobile network operators and value-added service (VAS) providers. This toolkit is a collection of instructions, tools and stories to help develop and scale mobile agriculture products by applying a user-centered design approach. It provides guides for different stages in a product development cycle elaborating on the tools and displaying stories from the field.