How can Danone Ecosystem sustainable sourcing innovation be scaled up?
This issue of the Down to Earth blog of Danone is about sustainable sourcing by preserving natural resources, strengthening the company’s stakeholders and global ecosystems, and ensuring that it is still able to accomplish its mission in the most sustainable way possible in the future. To reflect on these issues, Danoners and stakeholders gathered for an intense and fruitful three-day work session. The workshops ended with a strong focus on the challenges the Danone projects face. Based on votes from all participants, a list of the 5 most important ones was drawn up: 1) How to make farmers’ organisations and farmers financially sustainable; 2) How to attract young people to continue the farming business; 3) How to foster co-creation within Danone and look for internal support; 4) How to develop farmers’ knowledge; and 5) How to leverage animal feeding to further sustainable agriculture.