Tales of the Amsterdam Initiative against Malnutrition (AIM)
On this webpage the Amsterdam Initiative against Malnutrition (AIM) shares podcasts with its lessons learnt. AIM uses market-based solutions and develops new social business models to ensure projects are financially sustainable in the long-term. The goal of AIM is to create systemic change and address barriers to market entry for nutritious products. The four podcasts, AIM-tales, are part of the AIM Learning Agenda in which the organisations involved share experiences ranging from lessons learnt from setting up a multi-stakeholder coalition to how to organize monitoring and evaluation. The first podcast elaborates on how to ensure stakeholder buy-in through testing key concepts in the initial phase of the project with workshops. The second podcast elaborates on how to create an enabling environment. The third podcast focuses on how to build and activate a multi-stakeholder coalition with ambitious goals and diverse partners. When approaching private sector companies it is important to show how their business links to the larger goals and aims of the program and how their products can reach the base of the pyramid. It is most important to have a clear overall goal and its important to have commitment and passionate individuals within companies that can help selling the project internally. The fourth podcast is exploring how to design a successful evaluation and monitoring and setting baselines.