Rising incomes, changing tastes: How Africa, India, and China will reshape the global food and agriculture landscape
Morningstar analysts published a report (PDF) that covers aspects of the emerging markets’ diet as an important growth driver for consumption– from trends in meat and dairy consumption, to those in beer and processed food. The focus of the paper is on China, India, Brazil, Southeast Asia (mainly Indonesia), and sub-Saharan Africa. By use of global and country-level data, links between diets and incomes and the important roles of urbanization, culture, religion, geography and biology are examined. Some of the key findings are: 1) income is the main driver of caloric intake among emerging economies; 2) sub-Saharan Africa and India are expected to have the largest increases in caloric intake by 2022; 3) dietary differences within countries suggest non-traditional foods, such as milk and yogurt, become more prominent and 4) religious dietary restrictions in many key emerging markets suggest a larges demand for poultry as driver for meat consumption . Also, the report provides insight into the possible position of companies.