This article elaborated on the impacts of shorter supply chains on the prices of fresh food in Turkey. The market for fresh food is often characterized by a large number of intermediaries delivering the product from the farmer to the retailer. The existence of these intermediaries is often claimed to introduce market frictions that push fresh food prices up. Using data from a policy reform in Turkey in the market for fresh fruit and vegetables, the authors tested the hypothesis that scaling down these frictions reduces the level of prices. »