The webinar series “Marketing nutrition for the Base of the Pyramid” covers key aspects in marketing and distribution of nutritious products to base of the pyramid markets. The discussion will focus mostly on marketing nutritious products targeting infant and young children, though most of the lessons learnt apply to other nutritious foods (or even more widely to other beneficial consumer goods). It will share practical insight gathered from extensive research of models in this space by Global Alliance for Improved Nutrition and consulting firm Hystra.

Webinar 2: Effective delivery channels and ensuring business viability of nutrition enterprises

This webinar will focus on how enterprises organise the last mile distribution of their nutrition products, what costs various channels entail, and how effective these channels are at getting appropriate products in the hands of those who need them most. The discussion will cover insights on the following:

1. Distribution channels in rural areas
2. Distribution channels in urban markets
3. Best practices for optimising sales force productivity

Guest speaker: Clémence Boulle Martinaud, Nutrition Projects Manager at GRET Professionals for Fair Development

To register online, please click here.

Webinar 1: building demand for and repeat usage of nutritious foods

This webinar was held on January 13 and explored challenges in marketing nutritious products to low-income households including vexed questions of:

• how to get this consumer interested in the product,
• what drives trust, aspiration and willingness to pay,
• and how to increase regular use, which is compliant with amounts to ensure impact on nutritional status?

The speakers shared lessons learned from experience of a range of companies and organisations about what consumers value, their willingness to pay, and drivers of trust and compliance.

Companies mentioned in the webinar include: BRAC in Bangladesh, Nutrifaso in Burkina Faso (GRET supported), Nutrizaza in Madagascar (GRET supported), PKL in Côte d’Ivoire, e’Pap in South Africa, Milkuat in Indonesia, Naandi Foundation in India.