Currently, fruit consumption in Eastern Africa is far below recommended allowances and has implications for micronutrient malnutrition while little is known about the patterns and determinants of fruit production, consumption and marketing. The main research question of this paper (PDF) by Bioversity International and the World Agroforestry Centre was therefore: what are key trends in gender-disaggregated preferences, attitudes and decision-making processes of rural households for fruit consumption, production, and income generated from this activity? »