Luca Genovese & Mieke van Reenen (GAIN)

Profile picture of Luca Genovese &

Company / Organization / University

Global Alliance for Improved Nutrition (GAIN)

Role / Title

Associate GAIN Netherlands

Bio / Specialization

Driven by a vision of a world without malnutrition, GAIN was created in 2002 at a Special Session of the UN General Assembly on Children. GAIN supports public-private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economies to be stronger and healthier.

As Associate GAIN NL, Mieke is responsible for a diverse range of projects, including the development of an innovative business model for nutrition secure cash crop supply chains and the secretariat of the Amsterdam Initiative against Malnutrition (AIM). She strongly believes that agricultural interventions can support farming families to improve their nutrition security, and likes to join forces and be the spider in this multi-stakeholder web.

Mieke holds a Master’s degree in forest and nature conservation from the Wageningen University. She is particularly interested in linking ecological and agricultural systems with social livelihood improvements and gained significant expertise in sustainable supply chains and certification while working for the Tropical Commodity Coalition.


Second AIM article in a series: Knowledge creation & learning

The Amsterdam Initiative against Malnutrition (AIM) was launched in 2009 as a joint initiative of the Dutch Ministry of Foreign Affairs, ICCO Cooperation, Unilever, DSM, AkzoNobel, the Wageningen University and GAIN. AIM designs innovative social business ideas and sustainable solutions to tackle malnutrition and currently manages a portfolio of nine pilot projects. What these projects »