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economic perspective

January 13, 2017Knowledge Portal
Why behavioral economics matters to global food policy

This article elaborates on how including behavioral economics can influence consumer choices. While the article is focused on the developed world, the authors argue that the lessons learned might be directly applicable to developing countries. Traditional approaches have treated food consumers as if they were making deliberate and calculated food decisions, leading to policies that provide more detailed health information, pricing incentives and direct prohibitions. However, this is often not the case. »