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PRODID:-//Food & Business Knowledge Platform - ECPv4.9.0.3//NONSGML v1.0//EN
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X-WR-CALNAME:Food & Business Knowledge Platform
X-ORIGINAL-URL:https://knowledge4food.net
X-WR-CALDESC:Events for Food & Business Knowledge Platform
BEGIN:VEVENT
DTSTART;TZID=UTC+1:20160324T130000
DTEND;TZID=UTC+1:20160324T180000
DTSTAMP:20260508T075422
CREATED:20160209T092821Z
LAST-MODIFIED:20180914T115520Z
UID:7467-1458824400-1458842400@knowledge4food.net
SUMMARY:It Takes Two 2 Trade
DESCRIPTION:\n\n\nThe book ‘It takes two to trade – Understanding and improving farmer-firm relations in Africa’ was released on 24 September 2015 during the 10-year anniversary party of AgriProFocus. On March 24\, 2016 an Expert Meeting is organized around this subject. \nA sustainable relationship between farmers and their customers is paramount for good business. To achieve this both parties need to be aware of each other’s strengths\, weaknesses\, and perceptions. In a structured way\, the 2-2-Trade tool brings these strengths\, weaknesses and perceptions to the surface. \nWith a facilitated\, structured discussion 2-2-Trade creates mutual understanding between farmers and their customers creating space for development and new initiatives and opportunities that bring benefit to both. \nDuring the Expert Meeting\, the following will be explained: \n\nHow trade relations can be made more sustainable and profitable by looking at the critical components of the relation.\nHow the 2- 2 Trade tool can be used in specific business cases.\n\nAgenda\nAfter a network lunch (13.00-14.00 hrs) with a.o. our Business Linkage advisors from several Country Networks\, the following will be discussed: \n\nFarmer – firm relations: A simple model with 7 critical components\nTwo-2-Trade tool: Looking behind stereotypes and finding common ground for improving the business case.\nThree cases where 2-2-Trade has been applied:\n\nBrewing beer in Burundi.\nSelling cashew in Benin; to a trader or to a firm?\nDairy in Kenia and Rwanda; dealing with risks and competition.\n\n\nForum discussion: we will discuss how improving farmer – firm relations can strengthen our business cases. Heineken and FrieslandCampina will be part of the forum.\n\nParticipants\n\nCome from companies that trade with farmers and their organisations in emerging markets;\nAre professionals from governmental organisations and NGOs supporting and facilitating trade;\nAre experts from universities and other knowledge institutes.\n\nAll participants have in common the interest to improve business cases: farmer – firm relationships in which they are active as a company or that their organisation supports. \n\n\n\n
URL:https://knowledge4food.net/event/it-takes-2-to-trade/
LOCATION:Royal Tropical Institute (KIT)\, Mauritskade 63\, Amsterdam\, 1092 AD
ATTACH;FMTTYPE=image/png:https://knowledge4food.net/wp-content/uploads/2016/02/event160324-2-2-trade.png
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